diff --git a/ui/pages/help/why-no-roles.js b/ui/pages/help/why-no-roles.js
new file mode 100644
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+++ b/ui/pages/help/why-no-roles.js
@@ -0,0 +1,113 @@
+import * as React from 'react'
+import styled from 'styled-components'
+import demoRoles from '../../config/demo'
+import MediaQuery from '../../kit/media'
+
+const admin = { name: 'admin', color: '#db2828' }
+const bot = { name: 'roleypoly', color: 'var(--c-5)' }
+
+const exampleGood = [
+  admin,
+  bot,
+  ...demoRoles
+]
+
+const exampleBad = [
+  admin,
+  ...demoRoles,
+  bot
+]
+
+const DiscordOuter = styled.div`
+  background-color: var(--dark-but-not-black);
+  padding: 10px;
+  text-align: left;
+  color: var(--c-white);
+  border: 1px solid rgba(0,0,0,0.25);
+  width: 250px;
+  margin: 0 auto;
+  user-select: none;
+`
+
+const Collapser = styled.div`
+  display: flex;
+  align-items: center;
+  justify-content: center;
+  flex-direction: column;
+
+  ${() => MediaQuery({
+    md: `flex-direction: row;`
+  })}
+`
+
+const DiscordRole = styled.div`
+  color: ${({ role: { color } }) => color};
+  position: relative;
+  padding: 0.3em 0.6em;
+  border-radius: 3px;
+  cursor: pointer;
+
+  &::before {
+    content: '';
+    position: absolute;
+    top: 0;
+    left: 0;
+    right: 0;
+    bottom: 0;
+    transition: opacity 0.02s ease-in-out;
+    opacity: 0;
+    background-color: ${({ role: { color } }) => color};
+    border-radius: 3px;
+  }
+
+  &:hover::before {
+    opacity: 0.1;
+  }
+
+  ${
+  ({ role }) => (role.name === 'roleypoly')
+    ? `
+    background-color: ${role.color};
+    color: var(--c-white);
+    `
+    : ``
+}
+`
+
+const MicroHeader = styled.div`
+  font-size: 0.7em;
+  font-weight: bold;
+  color: #72767d;
+  padding: 0.3rem 0.6rem;
+`
+
+const Center = styled.div`
+  text-align: center;
+  margin: 2em;
+`
+
+const Example = ({ data }) => (
+  <DiscordOuter>
+    <MicroHeader>
+      ROLES
+    </MicroHeader>
+    {
+      data.map(role => <DiscordRole role={role} key={role.name}>{role.name}</DiscordRole>)
+    }
+  </DiscordOuter>
+)
+
+export default () => <div>
+  <h3>How come I can't see any of my roles?!</h3>
+  <p>Discord doesn't let us act upon roles that are "higher" than Roleypoly's in the list. You must keep it's role higher than any role you may want to assign.</p>
+  <Collapser>
+    <Center>
+      <h4 style={{ color: 'var(--c-red)' }}>Bad ❌</h4>
+      <Example data={exampleBad} />
+    </Center>
+    <Center>
+      <h4 style={{ color: 'var(--c-green)' }}>Good ✅</h4>
+      <Example data={exampleGood} />
+    </Center>
+  </Collapser>
+</div>